1. General information only
Everything published on this website — including articles, guides, blog posts, service descriptions and examples — is provided for general information. It is not tailored to your business, your circumstances or your risk profile.
You should not act on anything here without considering whether it applies to your situation, and where the stakes are meaningful, without taking suitable professional advice.
2. No guarantee of results
Nothing on this site is a promise of a specific outcome. We do not guarantee search engine rankings, appearance in AI-generated answers, traffic, leads, conversion rates, sales or revenue.
Any figures, timeframes or examples describing past work are illustrative. They reflect specific projects with specific circumstances, and results vary considerably depending on your market, competition, budget, product and execution.
Search engines and AI platforms change how they rank and cite content without notice. Positions achieved at one point in time may change. We optimise for the best realistic outcome; we cannot control the platforms themselves.
3. Pricing and estimates
Prices, ranges and delivery timeframes shown on this website are indicative starting points intended to give you a rough idea of cost. They are not offers and are not binding.
Interactive estimate tools on this site produce approximations from a handful of inputs. They cannot account for the specifics of your project. A binding price exists only in a written quote we issue to you and you accept, as set out in our Terms of Service.
4. Not professional advice
We are a technology and marketing company. Nothing on this site constitutes legal, financial, tax, accounting, investment or regulatory advice, and no professional relationship of that kind is created by reading it.
Where our work touches areas with legal or regulatory implications — data protection, e-commerce compliance, consumer rights, advertising standards or licensing — you remain responsible for obtaining qualified advice for your jurisdiction and industry.
5. AI-assisted content and output
Some content on this site, and some deliverables we produce, are created with the assistance of AI tools. We review this output, but AI systems can produce inaccurate, incomplete or outdated information.
Where we build AI agents or automations for clients, those systems can also make mistakes. We design safeguards and human checkpoints for sensitive actions, but you are responsible for supervising systems operating in your business and for the decisions and communications they produce on your behalf.
6. External links and third parties
This site links to external websites, tools and platforms we do not control. Those links are provided for convenience and do not imply endorsement. We are not responsible for the content, accuracy, availability, pricing or privacy practices of any external site.
Third-party platforms we build on or recommend may change their features, pricing or terms at any time.
7. Portfolio, testimonials and recognition
Work shown in our portfolio reflects the state of those projects at the time they were delivered. Live sites may since have been modified by their owners or by other parties, and we are not responsible for changes made after handover.
Testimonials reflect the individual experience of specific clients and are not a guarantee that you will have the same experience. Awards, competition entries and recognition described on this site relate to specific submissions at specific times.
8. Accuracy and availability
We try to keep this site accurate and current, but we make no warranty that the content is complete, accurate or up to date. Technology and pricing change quickly, and older articles may not reflect current practice.
We do not warrant that this site will be available without interruption or free of errors. We may change, suspend or remove any part of it at any time without notice.
9. Limitation of liability
To the fullest extent permitted by applicable law, we accept no liability for any loss or damage arising from reliance on information published on this site, including indirect or consequential loss such as lost profits, lost revenue or lost business opportunity.
Liability arising from services we are actually engaged to deliver is governed by our Terms of Service, which apply in place of this section for those engagements.
10. Questions
If anything on this page is unclear, or you believe something on this site is inaccurate, please tell us — email [email protected] and we will look at it.
See also our Privacy Policy and Terms of Service.