Branding & Identity

Look like the obvious choice.

Customers judge you in about two seconds, mostly on how you look. Branding is the cheapest way to stop looking like a side project — and it's the part most small businesses skip.

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What you get

A system, not a single file.

The point is that everything you produce afterwards looks like it came from the same company.

Logo & mark
A primary logo plus the variants you actually need — square, horizontal, favicon, light and dark. Vector files you own outright.
Colour & typography
A tight palette with exact values and a type scale that holds up in a headline and in body text. No guessing later.
Templates you'll use
Social posts, story frames, invoice header, email signature, presentation cover — the things you make weekly, ready to fill in.
A short usage guide
A few pages on what to do and what not to do. Short enough that you and anyone you hire will actually read it.
Applied, not theoretical
Rolled out onto your site, your profiles and your documents — a brand that only exists in a PDF is a brand that never happened.
Consistency across profiles
Your Instagram, LinkedIn, WhatsApp Business and site all matching, so people recognise you between platforms.

Process

How the identity gets made.

1
Understand the business
Who you sell to, who you're up against, and how you want to be read — premium, fast, technical, friendly. This decides everything downstream.
Day 0–1
2
Direction, not options overload
You get a small number of genuinely different directions, not forty variations of the same idea. We pick one and go deep.
Day 2–4
3
Refine the chosen route
Two rounds of real refinement on the direction you picked — proportions, colour, the way it behaves at small sizes.
Day 5–8
4
Build the system
Colour values, type scale, templates and the usage guide assembled into something usable.
Day 8–12
5
Roll it out
Applied across your site and profiles so the change is visible the day it lands.
Handover

Pricing

What it costs.

Branding is quoted per project, because "a logo" and "a full identity applied across a business" are very different jobs. Tell me which you need and you'll have a fixed number in writing the same day — most brand work is bundled with a site build, which is the cheaper way to do both.

Get a fixed quote See all pricing

Questions

What people ask.

Is this just a logo?
No. A logo on its own is nearly useless — it's the system around it that makes you look established. You get the mark, the colour and type rules, and the templates you'll actually use week to week.
I already have a logo. Can you work with it?
Yes. Often the logo is fine and everything around it is the problem — inconsistent colours, five different fonts, social posts that look like they came from five companies. That's a cheaper fix than a full rebrand and I'll tell you if that's your situation.
What files do I get?
Vector logo files (SVG and PDF) plus PNGs at the sizes you'll need, your colour values in hex, and a short written guide covering type, spacing and how not to misuse the mark. Everything is yours outright.
How long does it take?
Usually one to two weeks, driven mostly by how quickly you give feedback. The first direction lands in a few days.
Can you do the website too?
That's the normal way to do it — brand and site built together means the identity is applied properly instead of approximated. See website development.

Also available

Other things I build.

Most projects end up using more than one of these.

Website Development
Custom sites and stores, built fast and built to convert.
AI Agents & Automation
Agents and workflows that do the repetitive work for you.
Consulting
Straight answers on what to build, what to skip and what it costs.

Tell me what you're trying to build.

No forms, no phone tag. Pick whichever of these you actually use — I answer all of them myself, usually within a few hours.

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